Cadbury is Giving the Public the Chance to Develop a New Kind of Dairy Milk

By Tom Pritchard on at

I don't know how many different versions of Dairy Milk there are out there. Lots. At least two of them are made with Oreos and another two have nuts in, plus all those other amalgamations that include different Cadbury chocolate bars. Well now the chocolatiers must be out of ideas, because they're asking members of the general public to try and design their own.

It's quite easy really. All you need to do is head over to the special website Cadbury has set up, and start building a combination bar with three special ingredients. Apparently there are 90,000 combinations to choose from, and yet there isn't a single mention of Creme Egg filling anywhere. Why must you be so resistant to my ideas Cadbury? Especially when you have bizarre stuff like spearmint tea, dijon mustard, and chilli in there.

Toblerone is in there too, and since you don't need to use all three ingredients your dreams of a Toblerone-filled Dairy Milk are one-step closer to reality.

Following the mixing you get to name the chocolate and pick the special colour on the front. But you have to make something that will get by the panel of judges first. Not being completely stupid Cadbury is not making this an internet poll, otherwise it'd get raided by the usual suspects and we'd end up with a chocolate bar called 'Hitler Did Nothing Wrong' or 'Deez Nuts'. I can only assume such bars would be full of salt, to match the creator's personality.

Judges will pick three finalists, all of which will head to Bourneville to help create their idea. David Shepherd, Director of Research and Development at Cadbury, said:

"At Cadbury we’ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products. So we thought what better way to create the next iconic bar than to ask the people that love it the most.

This is the first time ever we’ve opened the doors to our fans to help us create the next bar and we can’t wait to see how creative they get. With different flavours, from nutty, herby and spicy and a wealth of fruity favourites to choose from, we’re encouraging the nation to go madbury and be as bold as possible in what to choose. It’ll be great to see the imagination of our fans shine through and now we have the chance to make the first fan-based Cadbury Dairy Milk bar a reality for our lucky finalists."


The competition closes on July 31st. [Metro]