Prepare Your Wallets: Amazon Confirms Prime Day Begins on July 16th

By Tom Pritchard on at

Amazon Prime comes with all sorts of perks and goodies to try and make your £79 a year subscription fee some worthwhile, but really it's just a tactic to try and trick you into spending more money. That's especially true of Amazon Prime Day, a special holiday specifically designed to get people onto Amazon spending money, thanks to the promise of money off various goods. Leaks claimed Prime Day was arriving on 16th July, and that's just been confirmed by Amazon.

Prime Day is a bit of a misnomer, because all the sales have been stretched over 36 hours running from midday on 16th July to midnight on 17th July. That's a six hour extension from last year's shopping day, which gives you more chances to spend money on things because they're discounted - or to get yourself that TV you've been mulling over for the past few months.

As ever Prime Day deals are exclusive to Prime members, but there are no restrictions on the type of membership. So if you have a free trial, or pay monthly, you still get all the same deals as the people who bought a whole year in one go. What's more, there will be deals available every day in the run up to the big day, including 50 per cent off Prime Video purchases and three months of free Prime Video Channels subscriptions from today until the end of 17th July. Amazon is also offering four months of Music Unlimited for 99p, a free PC game every day until July 18th with Twitch prime, and three months of free unlimited reading with Kindle Unlimited.

Finally, Amazon will be hosting events in the run up to Prime Day with London's 'Unbox Prime' event taking place on 15th July. The event is designed to showcase how amazing Prime is of you subscribe, and to do that Amazon will be showing a screening of Paddington 2, an 'intimate reading' and Q&A qith Ant Middleton about his book First Man In: Leading from the Front, followed by a musical appearance by Take That. If you're interested you simply need to head to and register your interest. It's free for Prime and non-Prime members alike, but tickets will be on a first-come first-served basis.