TfL Copies Internet World Cup Joke a Week Late

By Gary Cutlack on at

Transport for London would like everyone to know that it has a sense of humour, albeit one on a 10-day time delay circuit because all jokes must be approved, and it would also like brands with deep pockets to know it isn't against the idea of renaming Underground stations for a laugh. Hence: Gareth Southgate station is now a thing.

Or at least it will be a thing for two days, as only getting to a semi-final doesn't get things named after you for ever. The London Underground Piccadilly line station of Southgate is currently being referred to as "Gareth Southgate" by announcers and on digital signage and other things that can be easily changed on the cheap, with the actual platform signs inside Southgate getting a physical makeover too.

TfL MD Mark Wild said: "The great performance of the England team this summer brought people of all ages together in celebration. We're delighted to be able to show our appreciation to Gareth and the team by renaming the station in his honour. This is another great example of how we, and brands, can work creatively together."

The last sentence there would appear to be opening the floodgates to anyone to rename a station if they have enough money, like Bond Street could become James Bond Street when the next 007 film comes out, that sort of thing. Give us money to pay for air conditioning and you can do what you want to us, is what TfL is saying, as it appears that Visa paid for the Southgate signs. [Sky News]