The P20 Helped Huawei 'Crack' the UK Market

By Tom Pritchard on at

When it comes to spreading internationally, even the biggest Chinese phone companies can have some problems competing with the more established brands. Yes their phones may offer the same sort of thing for less money, but people still want the latest iPhone, Samsung, or whatever. But Huawei seems to have hit the spot with the P20, and it's led to a massive increase in its UK market share.

New figures from Kantar Worldpanel ComTech show that the past three months have seen Huawei's market share rise from 2.7 per cent all the way up to 13.7 per cent. It's a change that analysts have credited to good reviews and buzz surrounding the P20, alongside Huawei's partnership with Argos helping the phone reach the hands of more consumers.

Dominic Sunnebo, global director for Kantar Worldpanel ComTech, said:

“Huawei has been making rapid progress in Europe over the past three years, but performance in Great Britain has been lacklustre.

“To counter this the manufacturer has taken a dual-pronged approach, attacking the low end of the market with its budget P Smart model and the top end with the well-reviewed P20 Pro.”

Despite the newfound popularity, and the fact Android currently holds about 79 per cent of the UK phone market, the most popular handsets in the UK are made by Apple - specifically the iPhone X. The same goes for the US, where Apple holds 38.7 per cent of the phone market, though apparently the most popular phones there are the iPhone 8 and 8 Plus.

So good news for Huawei, and bad news for all the competing brands. Now we'll just have to see if this new found popularity will continue next time it releases a new phone. [TechRadar Pro]