Google Might Release its Own Smart Display Later This Year

By Tom Pritchard on at

Even though it's only August it feels as though the year is basically over, so it's a little bit weird to think that we still have a bunch of major announcements yet to come. Google. in particular, is seemingly set to have a very busy few months if all the rumours are to be believed. Not only will the company launch the Pixel 3 (and XL), alongside a rumoured Pixel Watch and second-gen Pixel Buds, it's now rumoured Google will be launching its own Assistant-powered smart display to compete with Amazon's Echo Show.

According to sources speaking to Nikkei, Google wants to have some sort of smart display ready in time for the Christmas shopping season. This information seems to have been sourced from the supply chain, and claims Google has an "aggressive plan" to have three million units shipped out in the first batch. There's no evidence to support this, so we don't know how much of it is true, but this would be an interesting development.

It makes sense when you think about it. Amazon has been aggressively pushing at the smart speaker market for years, and it always seems as though Google is a step or two behind following Amazon's launches with it's own equivalent. The Echo Show was first released last June, and since then we've seen nothing physically come out of Google Towers. Other companies have signed up to develop similar Google-powered devices, including the Lenovo Smart Display, but that's about it.

Then again the Lenovo Smart Display has already proved itself to be a capable machine that integrates with Google's infrastructure incredibly well. That, and the fact other companies are working on their own versions, makes you wonder by Google would need to produce a solo device. That said having a device that's fully under Google control is bound to be appealing, especially since its ongoing feud with Amazon isn't likely to end anytime soon. It would also be one more device that can fill up shelf space in the new rumoured physical retail stores.

We'll just have to wait and see what happens. Whatever the case, let's just hope it's not terrible like the Pixel Buds. [Nikkei via The Verge]