OnePlus is Opening Up a Pop-Up Shop in Paris

By Tom Pritchard on at

It's been a busy couple of days for news about OnePlus, and it doesn't look like it'll be dying down anytime soon. The Chinese phone maker has just announced that it will be opening up a retail shop in Paris sometime this year. The store is planned to coincide with OnePlus' next product launch, and will be a temporary, pop-up space.

The announcement was made at IFA by OnePlus co-founder Carl Pei, and though there were no new products to launch he did confirm the shopping news. Obviously OnePlus is no stranger to physical retail spaces, having previously opened up a number of pop-up shops to coincide with the launch of the OnePlus 6 back in May.

We don't know a whole lot about the location, other than the fact Pei said it would be open in time for the next product launch. According to rumour the OnePlus 6T is going to be released next month, so that means there probably isn't a long time to wait.

Pei also said that the shop would carry more than just smartphones. OnePlus already has a significant online retail presence, with a variety of products including headphones, phone accessories, and brand merchandise, so we can probably expect them to be put on sale. It also wouldn't be surprising if the company went down the same route as Apple, and started stocking third-party products that complement its own. It's a good way to fill up shelf space, at any rate. [Ubergizmo]

Update 10/09: The original version of this article stated that OnePlus' store would be permanent. It's not – it's a temporary pop-up shop. The article has been updated to reflect this.