Four-Inch Pizzas Might be the Future's Grim Healthy-Eating Norm

By Gary Cutlack on at

Public Health England may be about to trigger food rioting in the streets, as it's revealed that it's had discussion with the food industry about limiting calorie counts in some servings. The ambition is a 20 per cent reduction in calorie load in some of the most fat-carrying danger foods by the year 2024, and they're doing it for the kids apparently.

Separate stats by PHE say that obesity in English kids aged between 11 and 12 has increased by around one third since 2007, with the survey also containing the worrying stat that rates of severe obesity in year one and year six primary school kids is four times higher in deprived parts of the country. Hence people in front of Powerpoint presentations agree that something needs to be done for their own good.

One headline number being floated around is a calorie maximum of 928 for pizzas, which would have a huge impact on the average pizza serving in the UK, where just three slices of a large Domino's American Hot with a stuffed crust contains 690 calories according to the company's grid of shame [PDF]. And that's before a drink and a pudding and five chocolate chip cookies for the bus home, too.

PHE's nutritionist Dr Alison Tedstone said: "These are early days in the calorie-reduction programme but the food industry have a responsibility to act." [PHE via HP]