Lidl Tries to Dethrone Mulled Wine With Plum and Cinnamon Gin

By Tom Pritchard on at

Make way for today's second story about gin, but don't worry we won't be changing our name to Ginmodo anytime soon. In addition to Firebox's Stormtrooper gin, there's also some gintastic news from Lidl. The discount supermarket has launched a special variety just for Christmas, and looks to be taking shots at the festive popularity of mulled wine.

The new gin liqueur, which is being added to the Hortus range, comes with all sorts of Christmassy ingredients, including plums, cinnamon, ginger, nutmeg, and clove. It's also supposed to be served hot, like mulled wine, with Lidl suggesting mixing up a cocktail to give you a warm buzz on those cold winter nights. A cocktail made of cloudy apple juice, star anise, honey, and... more cinnamon. Someone at Lidl clearly likes cinnamon-flavoured beverages.

Paul McQuade, Head of Buying for Spirits at Lidl UK, said:

"In the last 12 months our premium Hortus Gin Liqueurs have continued to grow in popularity. We have expanded the Hortus range, offering our customers a wide range of new and exciting Gins and Gin Liqueurs.

The newest addition of the premium Hortus Spiced Plum and Cinnamon Gin Liqueur is perfect for  the winter season, especially when served hot."

Each bottle is £11.99, and they're going on sale this weekend. [Metro]