Yesterday Apple announced that it had a special event planned for 30th October, and it likely had something to do with new iPads. There was one problem, though, the OnePlus 6T was already due to be unveiled that day.
Apple doesn't play by your rules, though, and is obviously the more popular brand - no matter how popular OnePlus is. So the Chinese phonemaker has stepped aside, and will be launching its newest device a day early.
The announcement was made by OnePlus Ceo Pete Lau on the company's community forums. Lau admitted the situation wasn't ideal, but there was the risk that its launch would be overshadowed by Apple.
We couldn’t make this decision on our own. For hours, we talked to our press contacts to gain insight into how Apple’s announcement could affect the launch of the OnePlus 6T. We received considered, honest and thoughtful feedback. They showed us that if we chose to stick to our original timeline, launching the OnePlus 6T on October 30, we would be overshadowed by Apple.
But, we know the most important voices are yours – our community. We talked to some of our most loyal users, knowing we could not make a decision of this magnitude without your input. Because we know you would be most affected by this change. Flight tickets have been booked, hotel rooms reserved, and plans made. Internally, we were incredibly divided on this decision. We debated for hours before we came to one of the most painful decisions we have ever made.
Naturally this is worse news for people attending the launch event in New York, and to make up for things, and not lose any faith from the community, OnePlus has offered refunds for those unable to make it - as well as covering the cost of any fees resulting from changing travel plans.
We are moving the event a day early so we can all experience the latest technology, together. To those affected, we know sorry isn’t good enough. So, we will do everything in our power to make things right. Starting with those of you who own a ticket, but won’t be able to make the event. Everyone who owns a ticket will be able to apply for a full refund for their ticket.
If you’re still able to join our event, first of all: Thank you! We will cover any costs you might incur to change your plans. If you need to pay to move your flight, we’ve got your back. Same goes for those of you who booked a hotel or made other arrangements. Our team will be getting in touch with all ticket owners individually to help you out.
But that gives the rest of us the chance to see the phone a day early, even if the 6th November release date isn't changing.