Amazon's approach to Black Friday seems to be 'go big or go bigger,' and this year they've gone for the latter, announcing their biggest ever Black Friday sale that lasts for ten entire days and encompasses not one, but two Fridays.
There are also some new initiatives to get you spending:
Prime Wardrobe: a feature that's been available for yonks in the US, whereby you can order clothes and shoes to try on at home without paying for them until you decide what to go for. You can order between three and eight items to try at home, and Amazon offers discounts depending on how much you decide to actually buy. Returns are free within a week.
AR View: an augmented reality option in the Amazon app that lets you see products in your house before you buy them. Obviously this is best suited to things like furniture, but if you want to know how a roll of parcel tape will look on your desk, knock yourself out. [Note: you probably can't actually do this, as it's only available on "eligible home items." But we like the concept.]
And the 'Home of Black Friday' pop-up in Shoreditch (that's it in the main image) will be back as well, open from the 22nd to the 25th of November and the full 24 hours of actual Black Friday (the 23rd). Apparently you can expect:
"The very best of Black Friday at Amazon, from great deals on must have products to fast delivery and fun, innovative shopping experiences. Located at 3-10 Shoreditch High Street in London, the four-day multi-room experience will be open from Thursday 22nd November until Sunday 25th November. This year there will be even more prize giveaways, workshops, VIP experiences and product sampling, offering something for all the family. Customers can also experience the brand new AR view functionality and the latest range of Amazon devices.
Workshops range from cocktail masterclasses hosted at the Amazon Beers, Wines and Spirits pop up bar, jewellery and candle making sessions from Amazon Handmade Artisans, beauty treatments from Foreo, hair styling from Nicky Clarke, cooking demonstrations, Prime Video screenings and more."
In classic Amazon style, some of the offers are already available. As ever, make sure to check they're actually good deals before you click 'Buy' – sometimes stuff isn't as discounted as it seems.
Got your eye on anything this Black Friday? Think it's a load of marketing bobbins? Let us know in the comments.