It might surprise you to hear that Amazon UK has its own rival to Just Eat, Deliveroo and Uber Eats, which is probably why it's closing. Amazon Restaurants has existed as a way for Prime members to get restaurant food delivered to them since September 2016, and has now announced it'll be shutting down on the 3rd of December.
The service had a minimum order value of £10 and a delivery fee of £1.99 (on top of what it costs to join Prime, of course), so it wasn't a case of an unworkable business model like Etefy, another London delivery service that went out of business recently.
It's more likely that there was just too much competition, and a service that's only open to Prime users can't compete with services like Deliveroo, which are much better known and can be used by anyone.
Amazon let customers of Amazon Restaurants (not all Prime or Prime Now customers) know by email, and confirmed that it's calling for the bill in this short statement to the Standard:
"We are closing Amazon Restaurants UK. We would like to thank all of our customers and merchants, and delivery partners for their support."
Did you use Amazon Restaurants? Had you ever heard of it? Sad to see it go? Let us know in the comments.