We might not be ready, but Christmas shopping season is well underway at the big retailers, and Amazon is making a concerted effort to ensure you choose Prime gifts this year.
In the US, the site has sent out its first ever toy catalogue, which is kind of interesting considering that Amazon is one of the main sites that marked the shift from physical things like shops and catalogues to websites. Evidently, the appeal of things you can actually touch is still strong.
— Brian Giere (@brian_giere) November 7, 2018
Called 'A Holiday of Play,' the catalogue includes stickers (jealous) and QR codes ('Smilecodes' in Amazon lingo) that can be scanned in the Amazon app to see the product.
— Kristina E. Smith (@kristinasmithnc) November 5, 2018
Interestingly, though, there are no prices. Engadget theorises that this is because the prices are always changing, but we think it's more strategic than that. If you put the prices right there in the catalogue, there's no incentive for people to scan the code (unless they're ready to buy right that second), and then you have no way of knowing which products resonated the most. Amazon's a digital business, used to instant info on how well everything's performing – we reckon they've intentionally kept the prices out to make sure they still get that precious data.
Overall, the catalogue seems to have gone down well on social media:
@amazon sent out a holiday toy catalog in the mail.
We’re on 20 minutes of perusing so far.
Well played, Amazon.
Well played. pic.twitter.com/56CfJBQI8l
— Glenna Marshall (@glennadmarshall) November 6, 2018
— Ben Stafford (@BenStafford86) November 6, 2018
Theo loves snuggling by the fire and thumbing through the latest @amazon catalog.
And who said print was dead? pic.twitter.com/2qt9IoDkcN
— Nick Stagge (@NickStagge) November 6, 2018
You know what we're saying, Amazon. Give us free stickers. Thank you kindly.