John Lewis is Now Just 'John'

By Holly Brockwell on at

Remember when John Lewis was called John Lewis? It recently rebranded to 'John Lewis & Partners,' and it now looks like it's had another name change, as the Oxford Street flagship has been spotted bearing just the word 'John.'

As Michael (who works at a media agency, so likely has some inside info here) mentions, the rumour is that Elton John will be heading up the annual John Lewis Christmas Cry-along, which would explain the move. Sort of.

The Elton ad allegedly leaked earlier this month, but that turned out to be a hoax by Chris Moyles:

So we're still waiting for the actual ad, which will no doubt include buckets of emotion and some not-at-all-cynical plugs for merchandise to soothe the feels.

The changing sign is a strong hint that the ad is coming very soon, so prepare your tissues – and your wallet. [Metro]