People in charge of protecting Mexican heritage beverage tequila would rather not be associated with Elon Musk's bizarre attempt to created his own-brand version of the drink, warning that as a locally protected and recognisable trademark anything akin to Musk's proposed "Teslaquila" effort would be legally besieged with claims from day one.
Mexico has a Tequila Regulatory Council no less, tasked with the sole responsibility of protecting the brand from cash-in attempts from around the globe. It has warned that Musk would need to make it known that he's affiliating himself with a known tequila producer in order to go ahead, and that simply applying for a trademark for his own take on the name of the drink is not enough, as the name Teslaquila "...evokes the word tequila" and would therefore be considered whatever the Mexican equivalent of passing off might be.
The regulatory council said: "If it wants to make Teslaquila viable as a tequila it would have to associate itself with an authorized tequila producer, comply with certain standards and request authorization from Mexico's Industrial Property Institute," adding that failure to do so would amount to an unauthorized use of the protected name.
It's a bit like how Ginsters shouldn't be allowed anywhere near the word "pasty" from what we understand. [Guardian]