We've been hearing a lot about Amazon Go the past few years, with Amazon pushing itself into the high street with shops that let you pick up stuff and walk out without having to queue up near a till and deal with another human being. The expansion has, for the most part, been restricted to the US, but now it seems Amazon Go might pop up in London.
According to the Sunday Telegraph Amazon is looking to open an Amazon Go branch near Oxford Circus, with sources claiming that Amazon is looking for a retail space between 3,500 and 5,000 square feet. It's said that Amazon's goal is to have this store act as a UK flagship, which makes sense given the location, and to mark the first step in a global rollout.
This isn't the first time we've heard about a UK rollout, though, and back in October rumours emerged that Amazon was actively looking for "a significant number" of retail locations between 4,000 and 5,000 square feet. Earlier rumours also claimed Amazon was hoping to open 3,000 cashier-less shops across the world by 2021, which isn't as far off as it sounds.
Amazon Go is generally used to sell food and other things the Americans call 'groceries', which doesn't really fit with the aesthetic of the Oxford Circus area. Sure there are mini supermarkets around, but it's hardly the kind of place you'd go to for your weekly shop. Amazon has already opened up physical shops for high-rated products, which is a little more fitting for that part of London, but it's impossible to tell what the company's plans are - especially since it has refused to comment on the Telegraph's story.
But hey, at least putting a mini supermarket in a nice part of London should stop people from picking stuff up and walking out without dealing with their payment. Amazon Go may be designed to charge people automatically, but you know there are some less-than-lovely people who will find ways to get around that. [Sunday Telegraph]