Good Boy Of The Day goes to Ford, which has used its knowledge of noise cancelling tech to create a kennel that protects dogs from firework noise.
Fireworks are really stressful for pets, particularly ones with sensitive hearing like dogs. They can hear four times further away than us, and with a much wider range of frequencies.
As Ford's touching video about their invention shows, that means fireworks can be a nightmare:
Here's how it works:
"Once microphones inside the prototype kennel detect the sound of the fireworks, a built-in audio system emits opposing frequencies that in effect cancels out the noise completely – or at least reduces it significantly.
High-density cork, ideal for sound proofing was an integral part of the design. The result? No more stress for your pet. A concept for now, but with the potential to mean a much better start to the year, both for your dog – and for you."
Sadly that last bit is key – it's just a prototype, and won't actually be available. It's part of a programme called Ford Interventions, where the company uses automotive learnings to fix problems elsewhere in society.
In the kennel's case, the noise cancelling tech comes from the Ford Edge SUV, which is apparently designed for quieter journeys.
Lyn West from Ford Europe's Marketing Comms department comments:
"We wondered how the technologies we use in our cars could be applied to help in other situations. Could dogs enjoy quieter New Year’s Eve celebrations through the application of our Active Noise Control system? We have a few more ideas in progress as to how our everyday lives might benefit from a little Ford know-how."
Meanwhile, Giz UK's own Billy the black labrador had this to say:
"Rrrfff. Hrrff. Ruff ruff hrrrff."
Which roughly translates to "steak please." Well, we tried.