Government To Waste £2m On "You Wouldn't Download A Car" Nonsense

By Holly Brockwell on at

Hidden in a peppy press release about giving £2m to creative industries in the UK is a line that truly makes us facepalm.

Among all the ways the government is giving money it doesn't have to help our beleaguered creative and digital industries is this:

£2 million to continue the successful ‘Get it Right’ campaign with industry until 2021 - helping to educate consumers on the dangers of copyright infringement and direct them to legitimate sources of creative content online.

Yes, that's exactly what you think it is. This kind of thing:

We don't know how much that PSA cost The IT Crowd crew to make but we're pretty sure it wasn't £2,000,000, and it's still better than whatever the government will come up with.

'Get It Right' is actually a shortened version of the even more cringetastic name for this campaign: Get It Right From A Genuine Site.

We’re here to help you get the music, TV, films, games, books, newspapers, magazines and sport that you love from genuine services and support UK creativity.

Every time you watch, listen, read or play, you make a choice, either to support the things you love and help them flourish and grow, or to contribute nothing. By supporting what you love, you invest in creating more of it and the development of new artists and ideas. So, get it right from a genuine site.

The website has a notice at the bottom saying it's copyrighted until 2015. Only three, nearly four years out of date! That's encouraging.

Whoever runs the campaign seems to know they have a Twitter account, but the campaign's Instagram hasn't been used since March 2017, the YouTube channel since July 2017.

They also don't know how to spell 'infringement':

The programme apparently includes warnings from internet providers to people who share content that 'infrings' (to rhyme with 'sings', we assume) copyright. And that's basically it, as far as we can see.

This programme has cost £3.5m so far.

We look forward to seeing what typos and awkward warning videos the government will get for its next £2m.