Soft drink companies have fought tooth and nail to hold onto their customers, even as public health experts and governments have tried to get people to cut down on the sugary products they make. But a new investigative report in the BMJ highlights just how far Coca-Cola in particular has gone to protect its profits across the globe. For years, the report alleges, Coke has quietly influenced how China tried to tackle growing rates of obesity among its residents.
In 2013, report author Susan Greenhalgh, an anthropologist at Harvard University who has long studied science policy in China, began corresponding with obesity scientists in China. She was originally interested in understanding and chronicling the history and science surrounding obesity in the country. China, like many countries, has seen its obesity rate climb over the years, though its rise has been especially pronounced. In 1991, for instance, some 20 per cent of Chinese citizens were obese, but by 2011, that percentage had risen to 42 per cent.
Those initial conversations led her and eventually her co-authors down a deep rabbit hole.
“The major takeaway is that Coca-Cola’s influence is global,” Greenhalgh told Gizmodo. “It has been able to quietly influence the science and policy of chronic disease, including obesity.”
Greenhalgh’s report centres around the International Life Sciences Institute (ILSI), a nonprofit organisation, think-tank, and corporate interest group founded in the 1970s by a Coca-Cola executive. The ILSI’s funding continues to be primarily sourced from private companies across a variety of industries, and the ILSI in turn regularly funds or promotes industry-friendly scientists and research. Most infamously, the ILSI was once accused by the World Health Organization of having received money from the tobacco industry that it used to promote research downplaying the effects of secondhand smoke.
The ILSI now has more than a dozen branches in several countries, including China. And according to Greenhalgh and her co-authors, the ILSI-China’s relationship with the Chinese government is particularly close-knit. For years, they claim, the organisation has led the way in guiding public health research and priorities in the country.
From 2004 to 2015, for instance, they found that ILSI-China had sponsored or co-sponsored six international obesity conferences (sometimes, but not always, Coca-Cola was listed as a sponsor as well), advertised as a way for Chinese scientists to correspond with and learn from those outside of the country. These conferences often featured scientists who promoted the idea that fitness, not diet, plays the key role in preventing and lowering obesity rates; oftentimes, these scientists had received money from the industry.
But while being active is obviously important for good health, research has consistently shown that exercise doesn’t really help people lose weight at all. Other research has shown that the more we eat unhealthy foods, including soft drinks, the more likely we’ll become overweight. Regardless, Greenhalgh said, their investigation also found that China has essentially carried out the bidding of the soda industry in minimising its responsibility for growing obesity rates. ILSI-China’s headquarters are even located inside the Chinese Center for Disease Control and Prevention.
“Though the effect on official obesity policy cannot be precisely measured, China’s policies aligned well with Coke’s position as transmitted through ILSI-China,” the report read. “Hard hitting dietary policies recommended by the World Health Organization—taxing sugary drinks and restricting food advertising to children—were missing, and national plans and targets emphasised physical fitness over dietary restrictions.”
That Big Soda wants to avoid blame for the obesity crisis is no real secret. In 2015, the New York Times highlighted efforts by Coca-Cola to jumpstart another front group that promoted exercise over diet as the cure to obesity’s ills. But after months of criticism, the group was shut down. And in the US at least, Coca-Cola’s sugary hold on the public is slowly losing its grip. In 2017, total sales of soda in the country dropped for the 12th year in a row, and the industry as a whole has shifted to promote diet or non-soda brands, like Vitaminwater, which is owned by Coca-Cola.
“But we need to keep an eye out on what the industry is doing,” Greenhalgh said. “Because it needs to grow profits, and often, the products aren’t healthy.”
Greenhalgh noted that doesn’t have the sort of free press that the US and other countries affected by the obesity crisis do; Chinese state-run publications are not free to criticise the government’s relationship with Coca-Cola. And in her conversations with Chinese scientists, she also found they weren’t as bothered by the industry’s close ties to their work and public health policy as scientists elsewhere are increasingly becoming.
“In places like China, there’s just no watchdog organisation there,” she said.
Neither Coca-Cola, ILSI-China, nor the Chinese health ministry responded to Greenhalgh and her co-authors before their report went live.
“We’ll see how they’ll respond now,” she said.
Coca-Cola sent the below statement via email in response to Gizmodo reaching out for comment.
We recognise that too much sugar isn’t good for anyone. In fact, we support the current recommendation by several leading health authorities, including the World Health Organization (WHO), that people should limit their intake of added sugar to no more than 10% of their total energy/calorie consumption. We’ve begun a journey toward this goal.
We are rethinking many of our recipes around the world to reduce sugar, and we are exploring and bringing to market new sugar alternatives that help us keep the great tastes people love, but with less sugar and fewer calories.
In China, we are committed to offering a full and growing portfolio of diverse beverage choices that cater to evolving consumer needs. We have launched over 22 low- or no-sugar products under 13 brands – including our first unsweetened tea–and three fibre-plus products to provide consumers with more low-calorie and nutrition-enhanced alternatives. Coca-Cola China is also making low- and no-sugar products and smaller packages more accessible to consumers and in more points of sale, as well as providing clear and easily-accessible product information to help consumers make informed choices.
The Coca-Cola Company has listened closely to those in the public health community and other stakeholders to better understand the most appropriate role we can play to support the fight against obesity in a way that is credible, transparent, and beneficial for everyone.
In 2015 we made a commitment to publicly disclose our financial support of health and well-being related scientific research and partnerships. We have kept that promise and we continue to publish regular updates on our online, searchable database.
In addition, the company decided in 2017 not to provide, either directly or through a third party (such as a trade association), all of the funding for well-being scientific research. The Coca-Cola Company does not conduct its own research on health and well-being. Rather, we support research efforts by independent and respected research institutions and universities. Under our guidelines, we will provide financial support for such research only if a non-Coca-Cola entity funds at least 50% of the cost.
Our previous support of such research produced scientifically valid results, but we recognised an opportunity to avoid some of the questions that result when we are the sole funder.
Featured image: George Frey (Getty Images)