Samsung Kicks off Foldable Phone Hype Campaign With Korean Language Adverts in Paris

By Tom Pritchard on at

Folding phones are coming! Well one of them is already here, and the next big one is set to be properly revealed on 20th February. Samsung, which has been rumoured to be working on a foldable device for *years*, has kicked off its marketing/hype campaign for the folding Galaxy X/F. It involves a series of posters that have been put up in Paris, with Korean words plastered over them.

Despite being in France, a country that has a reputation for speaking a language called 'French', Samsung opted to kick off its folding marketing campaign in the country using Hangeul - better known as the Korean alphabet. Bit weird to market something in a way that the locals can't understand, relying on the tech press to translate it for them. If you're interested the poster says "미래를 펼치다” and “이월 이십일”, which translates to “the future unfolds” and “February twentieth.”

So that confirms the folding phone is going to make an appearance at the Galaxy Unpacked event on 20th February. Samsung had already told us we'd hear more at the "next Galaxy Unpacked" when it initially unveiled the folding phone, but it's nice to know there will be something concrete on the day. Hopefully that'll include pricing and availability, because we want to know if it really will be an EE network exclusive.

Since Samsung is set to unveil the Galaxy X/F and the Galaxy S10 at the same time, it's no surprise that it's moved the launch away from the usual pre-MWC launch slot. That way it's far less likely to get lost among the other big announcements that'll be coming out of Barcelona. Announcements that may include foldable phones from other companies, if rumours and speculation are to be believed.

The foldable phone launch kicks off at 7pm on 20th February, and we'll have coverage of that as and when it happens. [TechRadar]