In a move that could either be considered brave or really, really daft, Chinese superbrand Xiaomi has announced it'll be launching a phone called the Note 7 -- the same name as Samsung's famously explodey flagship.
It's the latest in the Redmi Note series, so it does make sense to call it the Redmi Note 7, except that that name has a lot of baggage among consumers and honestly just seems like tempting fate. If your first two boats were called TitaniA and TitaniB, would you not consider changing the naming convention before launching the third one?
Name aside, the phone has a very strong spec list:
- Qualcomm Snapdragon 660 chipset, with a 2.2GHz maximum clock speed
- 6.3-inch 19.5:9 FHD+ display with Gorilla Glass 5
- 48MP rear camera (using the Samsung sensor announced last year)
- 4000mAh battery
- AI face unlock
- USB C
- IR blaster
- 2.5D curved glass panels on both sides
- AI and handheld night photography features as seen on the slidey Mi Mix 3
Company president Lin Bin commented back in December that he'd been using the phone and found it "not bad." We suspect there's a little understatement there, given the whole 48MP camera thing.
Lu Weibing, Vice President of Xiaomi and General Manager of the now-standalone Redmi brand, comments:
"By focusing on the e-commerce market and targeting internet users, Redmi will continue to pursue the ultimate price-performance ratio. Since its foundation, Redmi has been upholding the high standards of R&D, and constantly improving controls over quality and quantity of suppliers, giving Mi fans around the world the most cost-effective products."
Redmi Note 7 preorders have already started in China with a starting price of 999 Chinese Yuan, which is about £115. It'll be on sale there from the 15th of January in gold, blue and black (does that bright pink one count as gold now?), and will come with an 18-month warranty.
We don't know if it'll be coming to the UK – it'll probably depend on whether Note 7s are allowed on planes yet.