Good-guy Aldi has chosen 24 stores in the UK to donate extra food directly to charities in the North East, London and Yorkshire.
The budget supermarket has teamed up with social platform Neighbourly to help local charities and causes collect surplus food from the chosen branches, including perishables like fruit and veg, bakery products and other bits and bobs.
The trial will run until the end of Spring, and if it's successful it'll roll out to all 800+ branches. Aldi donated 2 million meals to charity last year and thinks the new scheme could add another million to that, which is downright amazing.
The chain also recently ditched the 5p plastic bags entirely.
Fritz Walleczek from Aldi UK and Ireland comments:
"We’re always looking for new and creative ways to increase the amount of food we are able to donate. This partnership is enabling us to be even more efficient in how we distribute surplus stock, while supporting a vast range of causes, from local schools to community centres and local food banks.
Our aim is for fresh, healthy food to be accessible for everyone, and Neighbourly are helping us to extend this commitment beyond our affordable range of fresh products."
While Steve Butterworth, CEO of the pleasingly well-spelt Neighbourly (it's a load-bearing U) adds:
"We are delighted to be partnering with Aldi on this programme and to help them realise their ambition to benefit those communities local to each and every one of their stores across the UK. Food surplus is a challenge Aldi is committed to playing its part to address. This approach is critical to ensure surplus food finds its way easily to the good causes supporting those communities that need it most."
Good for you, Aldi. More of this, please.
Main image: Mike Mozart via Flickr CC