BBC Scotland a Winner, for the BBC, in Scotland

By Gary Cutlack on at

BBC Scotland, the new channel for Scotland from the BBC, has been a success in Scotland, says BBC Scotland, which says Scotland liked BBC Scotland so much so that Scotland watched BBC Scotland nearly more than anything else from the BBC, or in Scotland.

The BBC says that five of the top ten most-watched programmes across Scotland on Sunday – the channel's launch night – were being shown on BBC Scotland, with the new series of sitcom Still Game pulling in around 700,000 viewers. But that isn't everyone in Scotland, as despite the launch publicity the channel only managed to be the third most-watched overall, sitting behind the regular output of BBC One and regional ITV channel STV.

But 700,000 people all finding a new channel on its first day is a success, the BBC says, plus it won the critical future mindshare battle by pulling in the highest proportion of 16 to 34-year-olds across all channels on Sunday, beating even the established channels everyone knows the EPG numbers of. BBC Scotland's Steve Carson said: "This is a strong start for the new channel and we're delighted that viewers have come to us in such significant numbers for our opening night's schedule. Our aim is to build a channel which resonates with audiences across Scotland through relevant and compelling content." [BBC]