Millions of poor little bread bags have agreed to be gathered up and melted down in a touching act of self-sacrifice, thanks to a recycling initiative backed by sandwich kingpin Hovis.
This is yet another big money deal for the recycling experts at Terracycle, which, as with similar awkward-thing-recycling schemes, aims to set up a national network of special bins and secret places where keen recyclers can bring their saved-up bread bags to be sent off and made into... whatever crappy bread bag plastic can be made into. Bin bags for teddy bears? Rubbish environmentally-sound party balloons? Fetish dresses for Barbie?
And as with other recent schemes, backer Hovis doesn't mind if you send off other manufacturers' bread bags too, as apparently they're all made from the same LDPE plastic and they all melt down just the same. [Terracycle via Talking Retail]