As usual, the first one went to London, but lovely Leeds is next in line for the futuristic Dolby Cinema.
The Leeds Thorpe Park branch of Odeon Luxe in the Springs Retail and Leisure Park will become home to the UK's second Dolby Cinema, after the Odeon Luxe in Leicester Square.
There'll be ten new screens with almost 1000 handmade (!) reclining seats, a 4K dual laser projector and Dolby Atmos surround sound. There'll also be a curved iSense screen taller than a double-decker bus, providing a direct rival to IMAX screens.
The cinema will open this spring and provide 80 new jobs in the local area.
John Alls, General Manager of the Thorpe Park cinema, comments:
"We are hugely excited to bring the Odeon Luxe experience to the people of Leeds, sharing our passion for film with the local community.
We’ve put a great deal of effort into hiring enthusiastic local people to join our team to ensure we deliver the exceptional customer service expected by our guests. The combination of Luxe recliners and Dolby Cinema means that our cinema will offer local film fans a completely unique cinema experience, which is really exciting to be a part of."
Julian Stanford, Senior Director of Dolby Cinema Europe, adds:
"We’re delighted to be expanding our Dolby Cinema footprint in the UK by launching at Odeon Luxe Leeds Thorpe Park, a new attraction which will give the local community an opportunity to experience the unparalleled cinema magic that a Dolby Cinema delivers.
Dolby Cinema enables richer and more exciting storytelling by filmmakers, through Dolby Vision and Dolby Atmos – unrivalled picture and sound quality for any film. We are sure film fans in Leeds are going to love experiencing their favourite movies in the incredibly life-like Dolby Cinema."
Do you want to say Dolby any more times there, Julian? Dolby. Dolby? Dolby!
The Leicester Square Dolby Cinema has been criticised for charging forty actual pounds for a ticket, but whether those eye-watering prices will also infect the Leeds cinema is yet to be seen. We can't imagine straight-talking Yorkshire types taking kindly to poncey London ticket prices, though. [Trusted Reviews]