Cadbury Cuts Mini Egg Sizes, Not So Much Prices

By Holly Brockwell on at

It probably won't surprise anyone who's been paying attention over the last few years, but "shrinkflation" is a thing now, and despite the confusing name it means things you like getting smaller while prices do not. In fact, sometimes the prices even go up.

The latest victim of shrinkflation is the perennial Easter favourite snack Mini Eggs. According to Metro, the packet size will be shrinking by 7 per cent to 11 per cent, while the price will only go down by an average of 2.5 per cent.

Honestly, in these semi-apocalyptic times, we're almost grateful the price is going down at all. We half expected them to cost £5 per egg post-Brexit (although to be fair, they still could).

The price cut makes so little difference that we wonder why they bothered at all: the 90g pack is now an 80g pack that costs a whole five pence less: from £1.20 to £1.15. Woop-de-frickin doo!

Cadbury owner Mondelez tells The Grocer:

"Like all food manufacturers, we sometimes have to make changes to ensure that people can continue to buy their favourite Easter treats at affordable prices. We’ve worked hard to ensure we’re still offering families great value for money across what we believe will be popular products this Easter."

Pfft. Between this and Freddos going back up to full price, we're almost inclined to boycott chocolate altogether this Easter.


Main image: Kelly Parker McPherson via Flickr CC