Aldi's product team must be feeling pretty smug today, after the company's own-brand rum beat brands almost three times the price at the Spirits Business Rum Masters awards.
Costing just £16.99 for 70cl, Sea Dog Premium Spiced Rum took gold for its taste and value for money, but although tasters knew the price, they didn't know which rum was which.
Aldi describes the Sea Dog rum-based drink as having "notes of sweet vanilla, warming spices, coffee and a citrus lime kick, finished with a deep rum aftertaste."
Another Aldi product, the Old Hopking Spiced Rum – even cheaper at £9.99 for 70cl – was given a silver medal.
The Metro reports that Aldi's £10 gin beat Waitrose's £25 Heston Blumenthal bottle last year.
Julie Ashfield, managing director of buying at Aldi UK, comments:
"We are delighted that our own label rums have excelled once again at an international competition.
Our UK-based buying team are constantly challenging themselves with new and exciting innovation to add to our range, so seeing new products win awards is a real testament to their hard work.
Rum continues to be a popular product with Aldi shoppers, and in 2018 alone we sold over two million bottles of the spirit. As more shoppers tap into the trend for creating cocktails at home, we’re expecting another great year of sales."
At those prices, we'll absolutely drink to that.