The rise of shopping online means lots of products are constantly moving around the world, which can have significant impacts for climate change.
Online marketplace for cutesy crafty things Etsy has announced that it's going to use its power for good, and offset all the CO2 produced by delivery of its products.
In a blog post, the site said:
"Etsy has both the power and the responsibility to help mitigate the environmental impact [of shipping its products], which is why earlier today, we announced that Etsy is becoming the first major online shopping destination to offset 100% of carbon emissions generated by shipping.
Now, every time you receive a package from Etsy, we balance out the carbon emissions by investing in emissions reduction projects that keep our Earth beautiful, clean, and green—which means you can feel extra-good about every special delivery."
Etsy says 98 per cent of its emissions are caused by sellers shipping products directly to buyers. Offsetting those emissions will apparently cost the company less than a penny a package, so they're hoping other companies will follow suit.
Here's how the offset will work:
"Each time someone buys an item on Etsy, we will automatically purchase verified emissions reductions, more commonly known as “offsets”, through our partner 3Degrees.
These purchases support environmental projects, including protecting forests that improve air quality and absorb carbon, sponsoring wind and solar farms that generate clean energy and replace fossil fuels, and developing greener methods for producing auto parts."
There are more details about the specific projects supported in this blog post.
Etsy is the first major online platform to offset its emissions in this way, and its assessment of how much it'll cost per product will increase pressure on other sites to offer similar schemes.
Looking at you, Amazon. [Engadget]