It might not be one of the 'big four' networks in the UK, but Sky Mobile customers are probably feeling quite smug about their choice now. The network has just upgraded its Sky Watch offer, now a major perk whereby you can stream TV, film and sports on your mobile connection without using any of your data.
The deal includes all Sky apps (Sky Go, Sky Kids, Sky Sports and Sky Cinema) and all Sky Mobile customers are automatically included as long as they've got 50MB of data allowance (which is bugger all, so if you've got less than that, have a word with yourself).
There are no data caps on Sky Watch (though we wouldn't be surprised if there's a fair use thing) and you can even use it in the EU without using up data. Considering how much checking your email costs on holiday on some contracts, that's a pretty sweet deal.
For comparison, here's how much data you'd be using otherwise:
- An episode of Game of Thrones (63 mins): 1.4 GB
- A full Premiere League match (120 mins): 2.7 GB
- One episode of Friends (23 mins): 500 MB
- A full-length film, e.g. Love Simon: (110 mins): 2.5GB
- A full F1 race (125 mins): 2.9GB
Director of Sky Mobile Sophia Ahmad comments:
"We are a nation of avid TV fans, but the way we view our favourite shows has changed drastically over the last decade, thanks to data allowances on our phone and tablets.
Far from having to wait until we get home after a long day at work to catch up on our favourite box set, we can now watch it on the go thanks to our mobiles and tablets.
This really opens up where we can watch the shows but this also means we are relying more than ever on our mobile phone data, so we have updated Watch to allow our customers to watch what they love without using all of their data.
Which is a big plus for parents - almost one in seven parents top up their data on the spot to keep their children entertained on long car journeys."
To celebrate the launch of Watch, Sky commissioned a Onepoll study showing that people watch TV in some strange places (on the toilet, at people's weddings, you've read these kinds of things before) and took some TV fans to the actual shooting locations of their favourite show to watch it there.
Game of Thrones fan Rivka Churney from London got to go to Castle Ward in Northern Ireland, aka Winterfell, and the Dark Hedges, used as the King's Road.
Sarah Brazier from Bristol also watched Riviera on a yacht in the English Channel (lol), Kevin Stubbs from Warrington watched A Discovery of Witches in the Old Quad and the Bodleian Library at Oxford University, and Geo Craig from Barnet watched a football match while playing a football match (okay...) at Hackney Marshes. Not quite Winterfell, is it?
"I'm a massive fan of Game of Thrones. I've read the books and seen all the episodes more than once. I am especially excited about the upcoming final series and that I can stream it anytime without using my data – no more fears of plot spoilers."
Well, for that to be true we'd have to start getting episodes of things at the same time as the US, and that's not happening anytime soon.
Still, Watch is very good news for Sky Mobile customers, and it's available from today.