Tesco Tests Letting People Touch Apples

By Gary Cutlack on at

Tesco is jumping on the horsedrawn plastic-free vegetables bandwagon, and is launching a trial to see what happens when shoppers are confronted by naked fruits vegetables that may therefore have been touched by the hands of staff members or squeezed by a previous shopper.

45 items of fruit and veg are to be sold without their usual plastic bag pyjamas in a trial that's running in the chain's Watford and Swindon Extra branches, starting today. Only products that are sold loose anyway – apples, onions, bananas and avocados for example – will be available for the next month, to see if anyone notices there's been a change. People probably won't notice, as minds are usually already wandering to the doughnuts section when racing through the boring fresh aisle. Grab the bananas, move on. More exciting decisions await.

Tesco's Sarah Bradbury said: "We want to remove as much plastic as we can from our products, only using what is necessary to protect and preserve our food. We hope this trial proves popular with customers. We'll be keeping a close eye on the results, including any impact on food waste." [Guardian]