That Chonky Energizer Phone is Not Doing Well on Indiegogo

By Holly Brockwell on at

Remember Energizer's massive slab of a phone with an 18,000 mAh battery?

Well, despite being a large company with presumably plenty of cash, brand owner Avenir Telecom has decided to crowdfund it via Indiegogo, and it's going badly.

The page has been up for a few days now, and at the time of writing it has... three backers. The funding tracker woefully notes it has raised "0% of $1,200,000."

So what's gone wrong? The P18K was written about in pretty much every tech publication going, and got far more attention than the actually quite interesting foldable phone they showed at the same time.

Well, it unsurprisingly turns out that while people love the idea of a daft phone that's an inch thick and lasts forever, they don't actually want to buy one. We thought Avenir understood this, since they make one of these every year for MWC and they always get headlines – we thought they got that it's just a way to remind people that Energizer makes phones and perhaps grab a bit of reflected glory for their more sensible handsets, the way Nokia did with the relaunch of the 3310.

Putting the P18K on a crowdfunding site is about the worst thing they could have done, because unlike a traditional sales page, it shows exactly how many people have clicked 'buy'. All three of them.

Avenir is asking about £415 for the phone, so it's not the price that's putting people off. It might be the October shipping date, or it might be the fact that this was a massive gimmick that should never have made it to the manufacturing stage.

Photo: Sam Rutherford/Gizmodo