The people of the UK have taken heed of the sad stories of seals with beer can things around their necks and whales that have got confused and eaten bin liners they thought were jellyfish, and we are, as a nation, making personal efforts to reduce the amount of plastic we lick out the salty contents of, then bin or flush down the toilet, each day.
According to a survey carried out by Globalwebindex, the anti-plastic subtext of BBC blockbuster Blue Planet II and the fuss it kicked off have had a positive effect on plastic-free shopping habits, with 42 per cent of the 3,833 UK and US consumers asked saying they had a little think about sustainable packaging when making their daily shop decisions now.
There's one additional source of pressure to be responsible world citizens at work on the post-millennial youngsters born in the 1990s and occasionally known as Generation Z; social media. Yes, the urge to present themselves perfectly groomed and responsible people to their peers on social media is encouraging today's teens to take action on troublesome issues such as crisp packets in water courses and appearing to consider sustainability when buying, because no one wants to go viral for letting a carrier bag blow away.
Who would've thought it. Social media as a force for good. [Metro]