Toshiba laptops seemed to have disappeared from shelves in recent years, but they’re finally coming back with a new name. From here on out Toshiba’s computer business will be called Dynabook in the US and Europe, and it’s going to be launching a tonne of laptops.
But where the hell has Dynabook nee Toshiba been? In 2015 a 151.8 billion yen (£1.04 billion) scandal rocked the company leading to the resignation of the CEO, two former CEOs, and multiple other high-level employees. By 2016, it was looking for a £2.05 billion line of credit to keep afloat. Laptops and TVs weren’t quite the priority for the nearly 150-year-old Japanese tech corporation.
Then last year it finalised the sale of 80.1 per cent of its PC business to Sharp. The new business is Toshiba, but not Toshiba, because it’s also owned by Sharp. Confusing isn’t it? That’s why it’s now called Dynabook.
Dynabook will still honour warranties on Toshiba computers you have, but going forward these laptops will have Dynabook branding. And there will be a lot of laptops. By my count Dynabook will launch 11 different laptops, plus an AR headset made in collaboration with Vuzix.
The laptops seem to primarily be enterprise devices meant to be sold in bulk to businesses. They range in price from $600 to $2,000 (£457 to £1,525; UK pricing and availability TBA) and are equipped with standard stuff like 7th and 8th Gen U-series GPUs from Intel, solid state drives, and fingerprint readers.
But, at least at a glance, they’re hardly innovative devices. Instead, they look almost like Toshiba simply picked up where it left off in 2016: Stylised aluminium lids, gaudy two-tone colour schemes, big honking bezels, and in some cases DVD drives and serial ports.
The Tecra C50—also includes Ethernet and disc drive! In 2019! (Image: Toshiba)
The Tecra Z50 with its dated look and OUTSTANDING serial port. (Which, okay, serial ports are probably good in an enterprise setting.) (Image: Toshiba)
I don’t know if relaunching a brand with serial ports, disc drives, and really lame stylings is exactly the best move, but more big brands making laptops is usually a good thing, and Toshiba did spend three years struggling to stay afloat. Things could turn around!
We’ll know more as these laptops, and future Dynabook devices, become available and we can get our hands on them for review. For now, you can check out the Dynabook website...at us.toshiba.com.
Featured image: Toshiba