The GoPro Hero 7 Black is a Bargain in John Lewis's Easter Sale

By Holly Brockwell on at

If you've had your eye on a new GoPro Hero 7 Black for a while, you might want to jump on the latest offer from thoroughly middle class purveyors of tech John Lewis.

They've taken £80 off the price of the Hero 7, bringing it down to a bargainous £299, which also includes John Lewis's own two-year warranty. By comparison, the current Amazon price is £329 with a one-year warranty.

The GoPro Hero 7 Black made it into our list of the 23 coolest gadgets of 2018, which said:

GoPro invented the action camera as we know it, and for a while, that propelled the company to fortunes. The problem is that from one generation to the next new GoPros don’t offer that much improvement that might lead someone to upgrade. While the Hero7’s incredible stabilisation might not be the killer feature that makes the gadget essential, it’s very damn impressive.

Meanwhile, our own Andrew Couts put said stabilisation to the test by strapping the camera to his dog and his motorbike, with excellent results:

Here was our conclusion when the camera cost £380:

  • The HyperSmooth feature offers video stabilisation that makes using a gimbal unnecessary for casual users and offers a visible step up from previous GoPro models.
  • Improved stabilisation is a good selling point, but it’s probably not enough to justify the upgrade for anyone who bought 2017's Hero6 Black.
  • The Hero7 Black includes a slew of other upgrades, including better 4K shooting options, stabilised time lapse, an improved UI, and livestreaming features.

If you haven’t bought an action camera in a few years or are just getting one for the first time, the Hero7 Black offers enough solid features to justify the price tag.

At £299, it's a must-buy. Grab it here while the Easter deal lasts.  [Trusted Reviews]