The self-taught experts of the healthy blogging and influencer scene have been caught handing out entirely imagined opinions in the form of nutritional advice, with researchers saying there's much "potentially harmful" misinformation out there in here's-a-photo-of-my-smoothie-now-please-like-me land.
This comes from a team at the University of Glasgow, which looked at healthy eating tips offered by some of the country's most-followed dietary social accounts. They found that just one of the nine food influencers with 80,000 followers or more that they looked at gave out reliably useful and safe information, with the rest guilty of passing off rubbish they've heard/imagined as gospel health tips.
Glasgow Uni's Christina Sabbagh said: "We found that the majority of the blogs could not be considered credible sources of weight management information, as they often presented opinion as fact and failed to meet UK nutritional criteria. This is potentially harmful, as these blogs reach such a wide audience."
Tam Fry from the National Obesity Forum was even angrier about it all, and said: "The bloggers will defend their right to freedom of speech to the hilt but publishing junk advice is indefensible." [Sky News]
Image credit: Unsplash