Jagermeister's Easter Egg Was an April Fool's Joke, Now it's Real

By Holly Brockwell on at

Back in 2016, Jägermeister announced it'd be doing Easter eggs and the internet went nuts. It turned out, of course, that it was a big hairy April fool – but Jäger fans have been hassling the company to actually make the eggs ever since, and now apparently they will be.

The Jäger egg is limited edition, and is kind of like an adult's version of a Creme Egg: in the centre of the milk chocolate egg is a sugary paste of Jägermeister-infused cream. Honestly, why anyone would want that is beyond us (do people really drink Jäger for the taste?!) but clearly there's a demand.

Tim Hawley, innovation controller at Jägermeister UK (you keep controlling that innovation, Tim. Don't let it get out of hand) comments:

"The last three years we’ve been inundated with customers demanding the #JagerEgg, we’ve had everything from desperate DMs to pleading phone calls.

It’s personally kept me up at night thinking about all those people tossing and turning, dreaming of the #JagerEgg that never was – so this is for them."

The Jäger egg comes in a fancypants presentation box with two eggs and two shot glasses, plus a bottle of Jägermeister. The whole lot costs £9.99, which seems a bit bargainous – and clearly the public agrees, because the limited run of 250 has already sold out.

Hopefully no one bought one for their kids, because the eggs are actually alcoholic – 3 per cent alcoholic, in fact. Like us.

Hopefully the company will see that there is clearly enormous demand for the Jäger egg (again, why?!) and bring it back in time for Easter.