Poundland is Essentially Holding its Own EU Referendum

By Holly Brockwell on at

Leavers vs remainers, it is ON.

The solid British institution that is Poundland has announced a very divisive pair of new products: passport covers that declare your Brexit affiliation.

You can either go for the red cover that says "European Union" across the top and "still proud to be European" at the bottom, or the GOOD OLD BRITISH BLUE one that says none of those things, and only refers to Britain and Northern Ireland.

This is kind of the equivalent of those beer shops near universities that put signs outside saying how many cases of beer each college at the university has bought, as a way of stoking competition (and sales).

If Poundland has the good sense to announce which passport cover sold more, we can consider this a kind of second referendum – albeit one where you have to pay a pound and you can vote as many times as you like.

The passport covers are in Poundland stores across the country now, so if you feel strongly one way or the other, you know what to do.