A London startup on a mission to “make plastic packaging disappear” helped replace 200,000 plastic bottles with edible seaweed “pods” at The London Marathon on Sunday.
We are at mile 23 Of London Marathon handing out Lucozade Sport orange in Oohos! GOOD LUCK to all runners! We can’t wait to cheer you all on!! Any of our followers who are running? #londonmarathon #VMLM #madetomove pic.twitter.com/sFdTTWRjIj
— Ooho! (@OohoWater) April 28, 2019
Tens of thousands of runners were offered the seaweed balls instead of plastic bottles in an effort to curb plastic wastage at the event.
The pods can be cheaper than plastic to produce, and the seaweed membrane is edible and tasteless. Don't like seaweed? The green smelly part is removed during production. If you really can't stomach downing the seaweed packaging though, It will naturally biodegrade in about six weeks – much quicker than a plastic bottle which, depending on who you're asking, can take between 70 and 450 years.
Featured image: Ooho Water