Sony's 16K Screen is Bigger than a Bus

By Holly Brockwell on at

Sony's made a mahoosive 16K screen for a beauty company that stretches between two floors, and it is ridiculous.

Makeup company Shiseido gets to watch TV with four times as many pixels as 4K, meaning you can put your face right up to it without losing quality, although you will get square eyes according to your mam.

The screen is 63 feet by 17 ft (that's 19.2m by 5.4m, fact fans), meaning horizontally it's bigger than the side of a bus. The screens are bezel-less, so they look like one giant screen rather than lots of smaller panels. Sony's previous 16K screen in Tokyo Haneda airport in 2014 was a lot less seamless, but TV tech has come a long way in 5 years.

David Mercer from Strategy Analytics tells the BBC:

"These displays are incredibly impressive in person - even 8K on a big display is almost mesmerising.

When you get to this resolution it delivers almost a quasi-virtual reality experience as your eyes perceive there to be depth to the content."

We will need to test this ourselves, of course. Anyone want to send us a 16K panel for Splatoon research purposes? Also a new house to put it in?

The screen is being installed at Shiseido's new research centre in Yokohama, where we assume they'll get absolutely no work done once it's switched on. That said, there's not a whole lot of 16K content out there, since half of us don't even have 4K TVs yet, let alone 8K, let alone alone 16K -- so Sony's made a film of some lovely high-res animals to show on the screen for now.

By the time we've saved up for our own megascreen, there'll be 16K Queer Eye so you can see the bad patterns on contestants' Hawaiian shirts in lifesize detail.