Missed Amazon deliveries will become a thing of the past thanks to a new partnership between the online retailer and Next that has resulted in a love child we can all get behind. Amazon Counter is the new click and collect service that is going live in the high street chain's stores starting today.
The service is in addition to Amazon lockers that were rolled out a few years ago, letting customers get their goodies delivered to over 2,500 locations including post offices, supermarkets, and petrol stations.
"We see it as a great way to create more convenience for our customers and create a win-win situation for the retailers who partner with us," said Patrick Supanc, Amazon’s director of lockers and pick-up, in a press release to Reuters via Pocket-Lint.
"In a tough retail environment our aim is that Amazon Counter will contribute to the continued relevance and vibrancy of our stores," added Next CEO Simon Wolfson.
The new service will send an email to customers letting them know their package has arrived and give them 14 days to pick it up. Or else.