It's voting day here in the UK as we participate in the European elections although we have no idea how much our votes are actually going to matter what with Brexit still floating over our heads. To get people motivated to actually give a shit, American ice cream maker Ben & Jerry's is rewarding voters with a free scoop of ice cream at one of its Scoop Shops. If that news alone is enough to get you to drag your arse to the polling booth, you probably shouldn't be voting in the first place. If anything, we'll send you an ice cream to keep you at home.
While you don't need your polling card to vote, you will need it to claim your free ice cream. Flash it at the Soho Scoop Shop for tasty BJs. You can have any flavour you like, but there's nothing more delicious than the sweet taste of democracy. Although Cherry Garcia could give it a run for its money. Ben & Jerry's serve milkshakes too, but you'll have to pay if you want one of those. To drink, obviously. If you're purposely spilling one of those delightful creations, there's no helping you.
If you're informed on the issues and want to make a difference, be sure to get out there and vote. Here's how to vote in the UK. Your polling card should have the details of your local polling station, but you can also check on wheredoIvote. Polling stations are open from 7am until 10pm today, but more importantly, the Scoop Shop is open until 11pm. [Metro]
Feature image credit: Ben & Jerry's