BT unveiled its new logo this week after years of deliberation, and late nights in the boardroom agonising over it. Well, that's what I initially envisioned to be happening until I saw it. Now I'm thinking they put more thought into their after hours takeaway order, and I'm not the only one. Join me as we peruse the contributions that Twitter users have made in taking the piss - and every other bodily fluid imaginable - out of the brand.
The network provider was floating ideas for a more pared back logo as early as 2016. At the time we called the likely contender a "boring flat circle" but it's a Rembrandt compared to the black and white logo someone appears to have rustled up in MS Paint.
"We’ve shared our new logo with our colleagues today and will consult them on the detail as we gradually roll it out towards the end of the summer,” said a BT spokerperson. "Our CEO has been very clear that the new mark symbolises real change. Making every BT employee a shareholder in the company is the first step towards transforming BT into a national champion that exceeds our customers’ expectations."
Welp, you tried I guess. Here's what everyone else has got to say about the fresh and dynamic idea of popping two letters in a circle with as little colour involved as possible. It ranges from outright mocking to some pretty solid alternative ideas.
— Poundland (@Poundland) May 17, 2019
In honour of the revolutionary new #BT logo, our design team have slaved away for hours to create this tribute! Hope you like it @bt_uk#BTlogo #logo #redesign #rebrand #branding #brandingdesign #graphicdesign pic.twitter.com/N3jOldxLeb
— (@uxdigitalltd) May 17, 2019
— Jayenkai [JNK] (@Jayenkai) May 17, 2019
— Deb Dewhirst (@nzdeb) May 17, 2019
It's taken years of development and delays, but BT has finally unveiled its new logo – The letters 'BT' in a circle. https://t.co/6Gj3uL6UZ5 #Logo #Redesign #Rebrand #Branding #BT #BTLogo pic.twitter.com/xF7ejxV3qf
— Hello Logo! Branding & Design (@hellologoUK) May 17, 2019
— Ben Ripley (@Ben_Ripley42) May 17, 2019
Jansen unveils #Yourshare giving #BT staff a £500 stake in the company. Guess that was the same budget they gave the designer for the new logo? #underwhelming
— rob chambers (@RobDChambers) May 16, 2019
Following the herd. BT unveils new soulless logo after years of work: flat, bold, sans serif, black, white - to look the same as almost every heritage company rebrand. https://t.co/u2HHU1ZAvC #branding #btlogo pic.twitter.com/YLQIG1tA2N
— Mark Stone (@DJStoney) May 17, 2019
— Richard Littler (@richard_littler) May 17, 2019
— Huw Davies (@gingerhuw) May 17, 2019