I Probably Spent More Time Writing This Headline Than BT Did on Making Its New Logo

By Shabana Arif on at

BT unveiled its new logo this week after years of deliberation, and late nights in the boardroom agonising over it. Well, that's what I initially envisioned to be happening until I saw it. Now I'm thinking they put more thought into their after hours takeaway order, and I'm not the only one. Join me as we peruse the contributions that Twitter users have made in taking the piss - and every other bodily fluid imaginable - out of the brand.

The network provider was floating ideas for a more pared back logo as early as 2016. At the time we called the likely contender a "boring flat circle" but it's a Rembrandt compared to the black and white logo someone appears to have rustled up in MS Paint.

A trademark was filed for the new logo this week (via The Guardian), and the re-branding is expected to go live in August.

"We’ve shared our new logo with our colleagues today and will consult them on the detail as we gradually roll it out towards the end of the summer,” said a BT spokerperson. "Our CEO has been very clear that the new mark symbolises real change. Making every BT employee a shareholder in the company is the first step towards transforming BT into a national champion that exceeds our customers’ expectations."

Welp, you tried I guess. Here's what everyone else has got to say about the fresh and dynamic idea of popping two letters in a circle with as little colour involved as possible. It ranges from outright mocking to some pretty solid alternative ideas.