Microsoft is Opening its First Flagship Store in London This July

By Shabana Arif on at

Microsoft is opening an honest-to-goodness bricks-and-mortar store in London's Oxford Circus and it opens on July 11.

The 21,932 square foot, three-storey shop will let customers and window-shoppers alike fanny about with expensive Microsoft gadgets and doodads, like PC gaming rigs, the latest Xbox consoles, the HoloLens, and more.

"A flagship store in London has long been part of our vision for our physical and digital store presence," said David Porter, Microsoft Store corporate vice president. "This opening represents another step in our journey to meet our customers – from consumers to businesses – wherever they are and deepen our connection with them. London is one of the world’s most exciting shopping destinations, and we look forward to empowering customers to explore all that is possible with Microsoft.”

Apparently the store's Answer Desk will offer "tech support, trainings, repairs and advice" on Microsoft products and services, regardless of the brand, OS, or where you bought the device.

“This new flagship store builds upon Microsoft’s significant track record of investment in the UK,” said Cindy Rose, Microsoft UK. “More importantly, located in the heart of central London it will serve as a vibrant hub – for both visitors to our great city as well as a variety of different local communities – to come and play, learn, create and discover.”

The building will house a Community Theatre, offering "a space for tech, coding and STEM learning," that will run free year-round workshops for customers. It's all very hands-on and Microsoft is clearly trying to engage its customers and the local community by getting them involved. The store is the company's first in the UK, and I'm sure there'll be even more of a song and dance made about the opening nearer the time.