Morrisons is joining the battle against plastic use in its supermarkets by offering packaging-free fruit and veg so you can manhandle that cabbage you were eyeing up, take it in your arms, and carry it around the aisles like a big, leafy, and slightly pungent baby with no judgement.
After trialling the loose produce for 10 months in Skipton, Guiseley and St Ives, Metro reports that customers bought 40 per cent more on average, and if the trend continues, the chain is expecting to save around three tonnes of plastic a week. Despite the positive reception, Morrisons isn't ditching packaged fruit and veg just yet, and will still have a section devoted to plastic shrouded produce.
"Many of our customers would like the option of buying their fruit and veg loose. So we’re creating an area of our greengrocery with no plastic where they can pick as much or as little as they like," said Drew Kirk, Morrisons' fruit and veg director. "We’re going back to using traditional greengrocery and we hope customers appreciate the choice."
The plastic-free sections will start being introduced across 60 supermarkets throughout the year, being incorporated into Morrisons' refurbishment programme.
Feature image credit: Morrisons