Ofcom is stepping in to save the forgetful and plain lazy amongst you from being stuck on the same crappy contract you signed up to years ago when you actually gave enough of a shit to research the options available to you and get the best deal. That's 20 million of us, according to BBC News.
The idea was initially floated last year with the watchdog putting the onus on telecoms companies to reach out to customers to let them know when their contracts are coming to an end. It's now become a reality and starting from February 15, 2020, broadband, pay-TV, mobile, and landline service providers will have to alert their customers between 10 and 40 days before their contracts are up.
"This will put power in the hands of millions of people who're paying more than necessary when they're no longer tied to a contract," said Lindsey Fussell, Ofcom's consumer group director.
When the alerts go out, they'll also have to include details on new subscription offers and what these companies are offering to new customers
Citizens Advice also weighed in, telling Ofcom that just one notification to customers isn't sufficient, and that companies should have to share details on how many of their customers are out of contract, and how much more those poor bastards are paying compared to users still in-contract.
"Almost nine in 10 people think that charging loyal customers more is unfair, and we agree," said Gillian Guy, Citizens Advice's chief executive. "We look forward to hearing about the concrete actions Ofcom will take to end this systematic scam."
Yeah! You tell 'em, Gillian.
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