First came the smart speakers, which were bulky speaker-looking things that weren't exactly discrete. So the tech companies shrunk them down into something smaller that took up less space. Then smart displays arrived, with their weird tablet/speaker hybrid that took up a lot of space. Now those are also being shrunk down, and the Echo Show 5 is Amazon's offering.
The third Echo Show is called the Echo Show 5, which probably has something to do with its 5.5-inch display. That's 1.5-inches smaller than the first Echo Show and nearly half the size of the 10-inch second-gen device. So it means this thing looks significantly smaller than its elder siblings. But not too small, mind, because it's 3-inches bigger than the Echo Spot which can't do nearly as many tablety things. Also included is an HD camera with a physically button that turns both it and the microphone off when you want to.
The real kicker here is that £80, which makes it a far more enticing purchase than the previous two. The 2nd Gen Echo Show is £220 at full price, and Amazon is selling refurbished 1st gen Shows for £180, and they do basically the same things as this. So it's like the Show equivalent of an Echo Dot. Featured enough to get people interested, and cheap enough that more of them are likely to buy one on a whim - especially if it gets any sort of significant discount during sale season.
And if Amazon's attitude to the Echo Dot is anything to go by, it most certainly will. Maybe not on Prime Day, but Black Friday? I'd be shocked if it wasn't somewhere around £50-£60.
But that's pretty much it. The Echo Show 5 is the same basic device, only cheaper and smaller. If you were considering getting a smart display that might be enough for you, but if you weren't then there's nothing here that's going to change your mind.
The Echo Show 5 is set to be released on 26th June, and pre-orders are open now. If you buy two you'll also save £25.