William Hill has removed its Tinder advert that all but shouts from the rooftops that users will get laid if they bring in the moolah from some well-placed bets, after the Advertising Standards Authority (ASA) told the company that it couldn't keep it up.
"We considered that the text... suggested that those who gambled would be more likely to develop a friendship into a sexual relationship and therefore linked gambling with sexual success," the organisation told the BBC.
The ad addresses Tinder users who find themselves stuck in the friend zone, and says that they won't be once they've placed a free bet at the Cheltenham races. Had anyone actually from William Hill's adverting department actually visited the town during race week, I think they'd soon find out that everyone is looking for a drink and a shag with literally anyone, regardless of the contents of their wallets. This place is like The Purge during the Gold Cup. But with consensual sex, drunken Brits, and only a modicum of senseless violence.
In response to the ASA's criticism, William Hill explained that the advert actually meant that customers would be entering "into a relationship" with William Hill, and I guess I can see the argument for that given that at some point in your gambling escapade, you're more than likely going to get fucked. Hard, if you're very unlucky.
"We take on board what the ASA have said about this particular advert and have removed it from circulation," said the company after analysing the ASA's feedback. Apparently Tinder reviewed the ad and found no issue with it. As it currently stands, gambling ads are prohibited from associating "seduction, sexual success or enhanced attractiveness" with betting, so it's pretty hard to see how Tinder missed this one when it was right in front of its face.
The company isn't exactly on the ball when it comes to monitoring activity on its platform, and came under fire earlier this year - along with Grindr - for failing to protect children from sexual exploitation.
Featured image: BBC News