OLED TVs aren't cheap, so when we tell you that Hisense is bringing its 'mid-range' telly to Europe for just £1,599, try not to laugh in our faces.
The Chinese manufacturer is launching its 55 and 65-inch models on July 1, and the smaller of the two is already up on Amazon for pre-order.
When it comes to specs, the Hisense TV is a 4K UHD Smart TV and supports Dolby Vision, Dolby Atmos, and HDR 10. The form factor is super thin, and it has a tiny bezel.
OLED displays are generally on the more expensive side and are known for their true blacks, as they produce their own light that can be turned off on a pixel-by-pixel basis. There's no blooming effect, making for a better contrast. So if you're in the market for one, this really is a steal.