The department for transport has announced the introduction of a new road sign to stop you running over hedgehog-sized animals to combat their dwindling numbers. And to keep you safe, of course.
"We have some of the safest roads in the world but we are always looking at how we can make them safer. Motorcyclists and other vulnerable road users are particularly at risk," said transport secretary, Chris Grayling.
"The new small mammal warning sign should help to reduce the number of people killed and injured, as well as helping our precious small wild mammal population to flourish."
The hedgehog population has halved since 2000 so raising public awareness will hopefully contribute to bolstering those numbers. The new signs will breach the gap between those already dotted about the countryside warning of large animals, like deer and livestock, and smaller ones, like toads and wildfowl.
"At PTES [People’s Trust for Endangered Species] roadkill has long been a concern, which is why we launched our Mammals on Roads survey," said PTES CEO Jill Nelson. "We have also joined forces with the British Hedgehog Preservation Society to deliver the Hedgehog Street campaign, meeting with Mr Grayling to express our concerns for hedgehogs on roads and elsewhere.
"We welcome this focus on road safety and protection for all small mammals."
The signs will be placed in areas with a high volume of animals like hedgehogs, squirrels, badgers etc.