The commonplace sales tactic of whacking garish pink stuff off the telly onto crappy food stuffs for kids is being highlighted today, with researchers finding that Peppa Pig's face and the characters from whatever the hell Paw Patrol is are your guarantee that the food within has been machine-triple-processed using the finest piles of sugar and salt to the very lowest of nutritional standards.
This has been found out by a team at the Queen Mary University of London, who investigated the content of 526 food products endorsed by fictional cartoon characters and therefore likely to be cried about and demanded by smaller people during the weekly shop. Peppa Pig Candy Bites came in for a particular shaming, as they contain 99 per cent sugar, so would therefore be banned from being advertised to children through the media due to their unhealthy content. But putting them in a supermarket is fine.
Makers are also guilty of not using the traffic light system on such products and making it harder for parents to calculate the content of such treats, something the Action on Salt group within Queen Mary's would like to see the government make mandatory.
Graham MacGregor, chairman of Action on Sugar and Action on Salt, said: "High sugar products increase the risk of obesity, type 2 diabetes, various cancers and tooth decay and high salt products put up blood pressure, which leads to cardiovascular disease later in life. The government needs to restrict the use of such packaging on unhealthy products including marketing them to children." [QMUL via Telegraph]