Hot off the heels of releasing its standalone Stations app, Spotify is leaning even harder into that whole ‘reinvent the radio’ vibe. This week, the music streaming company released a new playlist called “Your Daily Drive” that uses an algorithm to mash together short-form podcasts and music.
The new playlist is designed to combine news talk shows with personalised music recommendations. So, something akin to your favourite artists, mashed up with the Discovery Weekly playlist, and news bites peppered throughout. For news, Spotify says it’ll source from “reputable” sources, including the Wall Street Journal, NPR, and PRI, and will update throughout the day to keep things fresh.
Basically, the playlist is sort of like a personalised radio station based on what you actually listen to – instead of relying on a singular genre of music like how current radio stations operate. This, along with the Stations app, seems to indicate Spotify is doubling down on curated, AI-enabled experiences in its attempts to dominate Apple Music, Pandora, and other music streaming apps.
A personalised-yet-effortless playlist to replace the unpredictable – and sometimes questionable – taste of radio stations would be nice. No offence to radio jockeys, it’s just sometimes you feel the urge to run your car off the road when that one summer hit comes on for the fourth time in an hour. (I’m looking at you, Havana by Camilla Cabello).
This also marks the first time that Spotify is blending podcasts and music together – which could be a toss-up in terms of listenability. While Spotify says it considers ‘relevancy and personality of the hosts’ in picking podcasts, length is an issue to consider. Exactly how long will the short-form podcast news updates be? Will it shuffle in the occasional hour-long episode of a podcast you already like? A Spotify spokesperson said it won’t do that and instead stick to short-form podcasts.
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